Go-To-Market Strategy and Positioning
Define ICP by pains, events, and budget owners, not vague demographics. Document disqualifiers to save time. Share your ICP with sales and product weekly to refine. Comment with one surprising attribute that correlates with closed-won deals.
Go-To-Market Strategy and Positioning
Craft a one-sentence promise, a proof point, and a crisp contrast with alternatives. Test messages across emails, demos, and landing pages. Keep a message leaderboard. Invite readers to vote on your top two value propositions.